Medalj ökar blodgivning

medaljVad som motiverar blodgivare fortsätter att intressera forskare. En tidigare studie indikerar att lotterier kan stimulera blodgivning. En ny studie visar på en liknande effekt av offentligt utdelade medaljer:

Our results indicate that donors significantly increase the frequency of their donations immediately before reaching the thresholds for which the rewards are given, but only if the prizes are publicly announced in the local newspaper and awarded in a public ceremony. … Our findings are consistent with social image concerns being a primary motivator of pro-social behavior, and indicate that symbolic prizes are most effective as motivators when they are awarded publicly.

Att enbart lita till ren altruism leder till blodbrist. Fram för mer kreativa incitamentssystem för att få fram mer av blod- och organdonation!